Struggling to find a vitamin C product that brightens without stinging or oxidising quickly? Our 10% Magnesium Ascorbyl Phosphate moisturiser offers the perfect solution. Magnesium Ascorbyl Phosphate (MAP) is a stable, water-soluble derivative of vitamin C that is significantly less irritating than pure L-ascorbic acid, while still delivering proven brightening, antioxidant and collagen-boosting benefits. Encased in a nourishing, creamy moisturiser base, this formula combines radiance with lasting hydration — making it an excellent daily choice for normal, dry, sensitive, combination or mature skin.
Why 10% Magnesium Ascorbyl Phosphate Stands Out
Unlike pure ascorbic acid, which requires a very low pH and can be unstable and irritating, MAP is gentle, pH-neutral and highly stable — meaning it stays effective longer and is far less likely to cause redness or tingling. At 10%, this concentration is clinically inspired and widely regarded as effective for visible results without overwhelming the skin. Key benefits include:

Inhibits melanin production to fade dark spots, hyperpigmentation, post-acne marks and sun-induced discolouration
Stimulates collagen synthesis to improve firmness, elasticity and the appearance of fine lines
Provides antioxidant protection against UV, pollution and free-radical damage
Supports skin hydration and barrier function when paired with emollients and humectants
Brightens overall complexion for a more radiant, even-toned appearance

Dermatological studies and user experience show that MAP at 7–10% can visibly improve pigmentation and skin tone within 4–8 weeks, with continued improvements in brightness and firmness over 12+ weeks — all while being one of the most tolerable forms of vitamin C for sensitive or reactive skin.