Hydrates & Balances — Locks in moisture for plump, comfortable post-cleanse feel
Harsh cleansers can leave sensitive or irritated skin feeling tight, red and more reactive — especially after sun exposure, treatments or daily environmental stress. Our 5% aloe vera cleanser offers a kinder, more intelligent approach: a gentle, pH-balanced formula enriched with 5% pure aloe vera (Aloe Barbadensis Leaf Juice) that cleanses effectively while actively soothing, hydrating and supporting the skin’s natural barrier. The result? Skin feels clean, calm, soft and perfectly balanced — never stripped or uncomfortable.
Why 5% Aloe Vera Makes This Cleanser a Sensitive-Skin Essential
Aloe vera is one of nature’s most renowned soothing and hydrating botanicals, packed with:

Polysaccharides and mucopolysaccharides — powerful humectants that attract and retain moisture
Anti-inflammatory compounds (bradykinase, aloin) — calm redness, reduce irritation and support healing
Antioxidants (vitamins C & E, beta-carotene) — protect against free-radical damage
Enzymes and amino acids — gently support skin renewal and barrier function

At 5%, this meaningful concentration delivers noticeable calming and hydrating benefits during every cleanse — counteracting the drying or stripping effect many cleansers cause. The formula is non-foaming or low-foam (depending on exact texture), pH-balanced and free from harsh sulphates, alcohol and fragrances, making it exceptionally well-suited to sensitive, reactive, dry, dehydrated, acne-prone, rosacea-prone or post-procedure skin.