Our 5% glycolic acid serum delivers an approachable yet powerful AHA experience. Glycolic acid — the smallest and most deeply penetrating alpha hydroxy acid, naturally derived from sugar cane — is a dermatologist favourite for improving texture, tone and early signs of ageing. At 5%, this concentration strikes an excellent balance: clinically effective exfoliation and brightening with far lower risk of redness, dryness or peeling than 10%+ formulas — making it ideal for beginners, those with mildly sensitive skin or anyone easing into chemical exfoliation in 2026.
Why 5% Glycolic Acid Is the Perfect Entry-to-Moderate Strength
Glycolic acid works by dissolving the “glue” that holds dead surface cells together, encouraging faster cell turnover to reveal fresher, smoother skin beneath. At 5% — a strength widely recommended for regular at-home use — it delivers visible improvements including:

Smoother texture and reduced roughness
Minimised appearance of enlarged pores
Brighter, more even complexion by fading hyperpigmentation, sun spots, dark marks and post-acne discolouration
Softened fine lines and improved firmness through collagen stimulation
Enhanced hydration retention (as AHAs can support the skin’s natural moisturising factors)

Research and expert consensus show that consistent use of 5% glycolic acid noticeably improves skin smoothness, radiance and tone uniformity within 4–8 weeks, with progressive benefits to fine lines, elasticity and photo-ageing signs over longer periods. It is particularly well tolerated by normal-to-combination skin types and those who find stronger AHAs too harsh.